What it means
A storefront is a page where readers buy directly from the author or publisher rather than through a retailer. Direct sales keep most of the price — a card processor's fee instead of a 30–55% retail cut — and give the author something the big retailers never will: the buyer's name, so the next book can be announced to the people who bought the last one.
Direct selling used to mean running a shop: hosting, a payment gateway, ebook delivery, print fulfilment. Author-focused platforms have collapsed that into a link — a page with the cover, the description, a sample, and buy buttons for each format, with ebooks delivered instantly and print orders passed to a print-on-demand printer.
Storefronts and retail are complementary, not exclusive. Most authors keep the book on Amazon, Apple and Kobo for discovery and reach, and send their own audience — newsletter, social, the back of the book itself — to the storefront.
In Bindery
Every published Bindery book gets a free storefront selling paperback, ebook and audiobook, paying about 95% on ebooks, 80% on audiobooks and an author-set print royalty, via Stripe.
Make the book, not the checklist
Describe a book or upload a manuscript. Bindery writes with you, typesets in LaTeX, sizes the spine from the real page count and produces printer-validated files — the watermarked proof is always free.
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